I recently attended an excellent (and highly entertaining) webinar presented by Mark Ritson, Adjunct Professor of Marketing at Melbourne Business School as part of the Digital Survivor Series, hosted by Sitecore. The title of the webinar had me intrigued given that Sitecore specialise in web content management and marketing automation software and are therefore very much in the digital space. 'The Death of Digital and the Era of Integration' proved to be every bit as fascinat

I was talking to a business owner recently about their social media marketing activity and it came to light that, while they were actually active on social media, they didn't have any sort of plan regarding who they were targeting or what they wanted to achieve with their social media channels. I hear this frequently from small business owners: they know that they ought to be embracing social media in their marketing activity but they have put the proverbial cart before the h

I wrote a blog post last week about the three key elements of a small business digital marketing strategy, in which I highlighted the increasing importance of a social media presence to complement the other elements of the plan. In my experience, many small business owners have either not fully embraced social media, are unsure which channels they should be active on or are not seeing the results they hoped for from their social media marketing activity. In fact the Sensis So