Content Marketing Services
Have you heard the saying 'content is king'? Well in the eyes of Google, content is still one of the most vital elements of an effective digital marketing strategy. It's no longer enough to simply create a website and expect that people are going to find your Brisbane business. This is where your content marketing strategy comes into play.
A Specialist Content Marketing Consultant Brisbane Businesses Trust
Our expert Brisbane content marketing consultant can provide a range of services to support growing your online presence and support your digital marketing strategy. We'll help you develop content that gets you seen by your target audience, positions you as the expert in your space and drives high quality, engaged traffic to your website. Having been awarded Most Trusted SME Marketing Consultant in Queensland 2022 and again in 2023, you can also be confident that we're the content marketing consultants Brisbane businesses trust.
What Is Content Marketing?
Content marketing is an essential component of an effective digital marketing strategy and can really support the process of search engine optimisation. It is the process of planning, creating and distributing valuable, relevant and interesting content to attract and engage your target audience. The primary goal of content marketing is to create and nurture relationships with potential customers, ultimately building trust and leading them to take a 'profitable' action online such as filling in your website form, making a call or buying something from your website. Google loves content that build expertise, authority and trust in a website.
Content marketing should be focused on adding value for your target audience by providing informative, educational or entertaining content rather than directly promoting a product or service. Blog writing is one of the most well-known tactics in a content marketing strategy. However, there are heaps of other forms of content marketing including: Social Media, Email marketing, Video content, Infographics, gated downloadable content such as eBooks or in depth authoritative guides or reports, podcasting, webinars and online events.
Content is the lifeblood of your digital marketing strategy. If you don't want to be forever dependent on paid digital advertising, whether through Google ads or social media advertising, developing your content 'game' is the #1 recommendation we usually make to all of our clients. And for good reason ...when done well, it REALLY works!
How Our SEO Content Writing Delivers Results
The problem that we encounter most frequently is that businesses build a decent website and believe that the traffic will simply flow and their potential customers will be able to find their business online. The reality however, is now very different. The online landscape is so competitive that without a strong SEO-focused content marketing strategy, your beautiful website could stay largely invisible.
If you're struggling to see much traffic on your website it's likely that your content isn't strong enough to rank you well for keywords and terms that would be most valuable to you in attracting your target audience.
Content marketing is strongly linked to Search Engine Optimisation as it is the fuel that drives your online search success.
Our Content Marketing Process
At Brisbane Small Business Marketing we focus on creating content that not only boosts your websites visibility but attracts the right target audience and positions you as an expert in your field.
We take the time to understand the terms, keywords and questions that your potential customers are searching for online and we carefully craft content on your website that gives you the best opportunity of appearing ahead of your competitors, driving more traffic, leads and customers.
Broadly our process looks like this:
✅ Review your marketing strategy (who you're targeting, what you're selling, who you're competing against and what your key points of difference are)
✅ Review how your website currently ranks on Google
✅ Research the keywords and terms that your target audience using and that are going to be the most valuable in line with your marketing strategy
✅ Create new website pages where an opportunity exists to be found for more targeted content and terms.
✅ Write highly targeted content that gives you the best opportunity to rank highly on Google for the selected keywords and terms.
Blog Writing Services
Once your 'core' content looks good, we will turn our attention to your ongoing content creation. This is where a blog becomes invaluable.
Our blog writing services enable you to publish regular content that is laser focused on highly target keywords and supports your core product and service pages.
This content can then easily be repurposed to support your social media strategy, email marketing and video production.
The Benefits Of A Strong Content Marketing Strategy
Improved SEO Visibility
Search engines favor fresh, relevant content. Regularly publishing quality content can improve your website's search engine ranking, increasing organic traffic.
Builds Your Audience
High-quality content attracts and engages your target audience, helping you reach more people, build brand awareness and credibility.
Increased Engagement
Get relevant content in front of the right people at the right time (when they are actually looking for it!) Connect with your existing customers and find new ones.
Showcases Expertise
Regularly creating content on business-relevant topics helps position you as an expert, overcome barriers to purchase and build connection.
Higher
Conversion
The right content can persuade your audience to take the most valuable actions and deliver more leads and more sales, more cost effectively.
Drives Website Traffic
When you reach the top of the Google search results organically for content that people are searching for your website traffic will flourish
Builds
Trust
When you consistently provide valuable and informative content, it helps establish trust with your audience, making them more likely to consider your products or services.
Measurable Results
You can easily track the performance of your content marketing efforts through various metrics, allowing you to refine your strategy.
Why Work With Our Brisbane Content Marketing Consultant?
If you're struggling to take your digital marketing strategy to the next level, drive traffic to your website and win leads from your online activities, it's time to take a look at your content marketing strategy.
We deliberately limit the number of clients we work with to ensure you get the level of dedicated focus and attention your business deserves. You can be sure that all the content we produce for our clients is written by a human, based right here in Brisbane!
Honesty, integrity and transparency underpin everything that we do... along with a nerdy obsession with data! So you can be sure we'll happily be sharing the key success metrics every month.
Fill in the form below to start the conversation with our content marketing consultant.
Let's Chat About Our Brisbane Content Marketing Services
Let's find out where your biggest opportunities lie to get more visibility on Google.