Are you a Queensland-based small business that would like to increase your digital marketing activity? Would you benefit from training in building your online presence or developing a digital marketing strategy?

If so, then you will definitely be interested in the Small Business Digital Grants Program,...

It was just announced that the new Apple Watch comes out on 24th April and already the excitement is building. For some people, the lure of a new Apple device is so powerful that they will stand in line for days to be the first person to get their hands on one. 

This phenomenon has been a feature of e...

In my last couple of blog posts, I've talked about the 3 stages to the marketing planning process, the importance of mapping out your marketing strategy before you spend money on the tactics and the steps you should take to achieve this. 

One of the 'tactics' that many small business owners already have...

The entrepreneur journey is more predictable than you might think. There are 6 individual stages, each with their own set of struggles and challenges.

Well, we're already almost a month into the new year. If you're anything like me the last 3 weeks have flown by and I've barely had a chance to think, let alone work out where I want to take my business! 

However, with the focus now firmly on the year ahead, now is the perfect time to review y...

"If you don't know where you are going, any road will take you there." Lewis Carroll

So you've created a website, started a blog, done some social media marketing but nothing seems to be delivering an increase in business. So what's the problem?

The problem isn't necessarily what you're doing but why you...

I read an excellent article recently on the topic of a much neglected but essential skill in marketing: empathy.

The dictionary definition of empathy is <