It was just announced that the new Apple Watch comes out on 24th April and already the excitement is building. For some people, the lure of a new Apple device is so powerful that they will stand in line for days to be the first person to get their hands on one. This phenomenon has been a feature of every Apple product launch for the last 10 years but, why do people still get so excited by a new device from Apple? The buzz doesn't only arise from the innovative products, it's the way the technology giant launches them too. They are very deliberate in the way they build the hype leading up to a launch and while the exact formula is a closely guarded secret, there are some principles we c
In my last couple of blog posts, I've talked about the 3 stages to the marketing planning process, the importance of mapping out your marketing strategy before you spend money on the tactics and the steps you should take to achieve this. One of the 'tactics' that many small business owners already have in place is their website and yet one of the biggest concerns I hear from people is that they've spent a heap of money on pay per click advertising with either very little return or their enquiries are not coming from the 'type' of customers they want to attract. For me, this comes back to having a clear marketing strategy in place that profiles the 'perfect client' and how you plan to attract
The entrepreneur journey is more predictable than you might think. There are 6 individual stages, each with their own set of struggles and c
