Marketing Strategy
Many small business owners might are put off by the term ‘Marketing Strategy’ as it sounds like some grand, detailed concept that would take too long to create!
At BSB Marketing we try and take the pain out of developing your marketing strategy.
The reality is that your marketing strategy just helps define your goals and aims which in turn helps to determine what your marketing plan should look like.
Whether you’re looking to:
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Raise the profile of your business
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Attract more customers
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Be more competitive in your market
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Launch a new product or service
Brisbane Small Business Marketing can help you develop a tailor-made strategy that fits your business needs, your budget AND delivers results.
Our basic approach would be:
1. Run a Marketing Kickstart Workshop with you and your team which would cover:
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Understanding your market, your customers and your competitors
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Analysing market trends in your sector
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Looking at your current position in the market
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Assessing your strengths and weaknesses
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Appraising the opportunities and threats in the market
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Determining what makes you different from your competitors
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Review your current marketing activity
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Defining or refining your target market
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Deciding how you want your customers to perceive you
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Setting your marketing goals
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Identifying your priority actions
2. Deliver a marketing plan outlining the agreed activities and budget
3. Determining what level of ongoing support your need from BSB Marketing to help deliver your plan.
We can usually develop your marketing strategy in just half a day! Contact us to find out more about our Marketing Kickstart Workshop.
Whatever your requirements BSB Marketing will be happy to support the development of your marketing activity. Let us know a bit about your business and what you're looking for and we'll get right back to you.